Global marketing and advertising understanding cultural paradoxes
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
SAGE
2014
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 210409b ||||| |||| 00| 0 eng d | ||
| 020 | |a 978-1-4522-5717-4 | ||
| 100 | |a MOOIJ, Marieke de. | ||
| 245 | |a Global marketing and advertising |b understanding cultural paradoxes |c Marieke de Mooij |g xx, 395p.; ill. | ||
| 250 | |b 4th ed. | ||
| 260 | |b SAGE |c 2014 |h Los Angeles |i 693227 |i 693228 |l HF5415.127 .M77 |m Target marketing – Cross-cultural studies. |m Advertising – Cross-cultural studies. |m Consumer behavior – Cross-cultural studies. | ||
| 500 | |a “It includes references and index” | ||
| 942 | |a lcc |c BK |e YUNUSA, A.A. |f 9/4/21 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5415127 M77 |7 0 |9 2086 |a HOL |b MPL |c GJ |d 2021-04-09 |l 0 |o HF5415.127 .M77 |p 2021-5943 |r 2021-04-09 00:00:00 |w 2021-04-09 |y BK | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5415127 M77 |7 0 |9 2087 |a HOL |b HOL |c GJ |d 2021-04-09 |l 0 |o HF5415.127 .M77 |p 2021-5944 |r 2021-04-09 00:00:00 |w 2021-04-09 |y BK | ||
| 999 | |c 1086 |d 1086 | ||