KOTLER, P. K. (2016). Marketing management. Pearson Education.
Chicago Style (17th ed.) CitationKOTLER, Philip Keller. Marketing Management. Pearson Education, 2016.
MLA (9th ed.) CitationKOTLER, Philip Keller. Marketing Management. Pearson Education, 2016.
Warning: These citations may not always be 100% accurate.