Cita APA (7th ed.)

PERREAULT, W. D. C. (2014). Basic marketing: : a marketing strategy planning approach. McGraw-Hill.

Cita Chicago (17th ed.)

PERREAULT, William D. Cannon. Basic Marketing: : A Marketing Strategy Planning Approach. McGraw-Hill, 2014.

Cita MLA (9th ed.)

PERREAULT, William D. Cannon. Basic Marketing: : A Marketing Strategy Planning Approach. McGraw-Hill, 2014.