APA (7th ed.) Citation

PERREAULT, W. D. C. (2014). Basic marketing: : a marketing strategy planning approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

PERREAULT, William D. Cannon. Basic Marketing: : A Marketing Strategy Planning Approach. McGraw-Hill, 2014.

MLA (9th ed.) Citation

PERREAULT, William D. Cannon. Basic Marketing: : A Marketing Strategy Planning Approach. McGraw-Hill, 2014.