BELCH, G. E. B. (2021). Advertising and promotion: An integrated marketing communications perspectiv. McGraw-Hill Education.
Chicago Style (17. basım) AtıfBELCH, George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspectiv. McGraw-Hill Education, 2021.
MLA (9th ed.) AtıfBELCH, George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspectiv. McGraw-Hill Education, 2021.
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