Advertising and promotion an integrated marketing communications perspectiv

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Autor principal:	BELCH, George E. Belch, Michael A.
Format:	Llibre
Idioma:	anglès
Publicat:	McGraw-Hill Education 2021
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008	230830b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020		\|a 9781260570991
100		\|a BELCH, George E. \|a Belch, Michael A.
245		\|a Advertising and promotion \|b an integrated marketing communications perspectiv \|c / George E. Belch & Michael A. Belch \|g xxxi, 740p; ill
250		\|b 12th
260		\|b McGraw-Hill Education \|c 2021 \|h New York \|i 700605 \|i 700606 \|i 700607 \|l HF5823.B41 \|m Advertising \|m Sales promotion \|m Communication in marketing
500		\|a it includes index
942		\|a lcc \|c BK \|e Johnson \|f 30/08/23
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