Educational Technology and Creativity in Advertising

The educational value of the mass media is realisable when one thinks about the problems involved in concept acquisition. The building up of vocabulary required to gain understanding about concepts and creativity development are all very important in getting information across to a heterogeneous gr...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Adeyanju, Joel Lade
Định dạng: Bài viết
Ngôn ngữ:Tiếng Anh
Được phát hành: 2014
Những chủ đề:
Truy cập trực tuyến:http://localhost:8080/xmlui/handle/123456789/2791
Các nhãn: Thêm thẻ
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Miêu tả
Tóm tắt:The educational value of the mass media is realisable when one thinks about the problems involved in concept acquisition. The building up of vocabulary required to gain understanding about concepts and creativity development are all very important in getting information across to a heterogeneous group. Attesting to this fact is the impact which the print media, (newspapers, printed materials) radio and television have on the citizenry. Their effects cannot be underestimated. However, the attention given to some of these media of instructions differ and this is a result of impressions which media have for the individual.