Educational Technology and Creativity in Advertising

Educational Technology and Creativity in Advertising

The educational value of the mass media is realisable when one thinks about the problems involved in concept acquisition. The building up of vocabulary required to gain understanding about concepts and creativity development are all very important in getting information across to a heterogeneous gr...

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Autor principal:	Adeyanju, Joel Lade
Format:	Article
Idioma:	anglès
Publicat:	2014
Matèries:	Educational technology Hard selling advertisement Advertising Creativity
Accés en línia:	http://localhost:8080/xmlui/handle/123456789/2791
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