Educational Technology and Creativity in Advertising

Educational Technology and Creativity in Advertising

The educational value of the mass media is realisable when one thinks about the problems involved in concept acquisition. The building up of vocabulary required to gain understanding about concepts and creativity development are all very important in getting information across to a heterogeneous gr...

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Detalhes bibliográficos
Autor principal:	Adeyanju, Joel Lade
Formato:	Artigo
Idioma:	inglês
Publicado em:	2014
Assuntos:	Educational technology Hard selling advertisement Advertising Creativity
Acesso em linha:	http://localhost:8080/xmlui/handle/123456789/2791
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