Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Areo, Adebowale Biodun
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2015
الموضوعات:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
الوصول للمادة أونلاين:	http://localhost:8080/xmlui/handle/123456789/3630
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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