Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Autor principal:	Areo, Adebowale Biodun
Format:	Thesis
Idioma:	anglès
Publicat:	2015
Matèries:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Accés en línia:	http://localhost:8080/xmlui/handle/123456789/3630
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