Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Podrobná bibliografie
Hlavní autor:	Areo, Adebowale Biodun
Médium:	Diplomová práce
Jazyk:	angličtina
Vydáno:	2015
Témata:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
On-line přístup:	http://localhost:8080/xmlui/handle/123456789/3630
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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