Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Bibliographische Detailangaben
1. Verfasser:	Areo, Adebowale Biodun
Format:	Abschlussarbeit
Sprache:	Englisch
Veröffentlicht:	2015
Schlagworte:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Online-Zugang:	http://localhost:8080/xmlui/handle/123456789/3630
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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