Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

Πλήρης περιγραφή

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Areo, Adebowale Biodun
Μορφή:	Thesis
Γλώσσα:	Αγγλικά
Έκδοση:	2015
Θέματα:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Διαθέσιμο Online:	http://localhost:8080/xmlui/handle/123456789/3630
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

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