Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Xehetasun bibliografikoak
Egile nagusia:	Areo, Adebowale Biodun
Formatua:	Thesis
Hizkuntza:	ingelesa
Argitaratua:	2015
Gaiak:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Sarrera elektronikoa:	http://localhost:8080/xmlui/handle/123456789/3630
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

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