Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Bibliografiset tiedot
Päätekijä:	Areo, Adebowale Biodun
Aineistotyyppi:	Opinnäyte
Kieli:	englanti
Julkaistu:	2015
Aiheet:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Linkit:	http://localhost:8080/xmlui/handle/123456789/3630
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

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