Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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מידע ביבליוגרפי
מחבר ראשי:	Areo, Adebowale Biodun
פורמט:	Thesis
שפה:	אנגלית
יצא לאור:	2015
נושאים:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
גישה מקוונת:	http://localhost:8080/xmlui/handle/123456789/3630
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

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