Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Bibliografski detalji
Glavni autor:	Areo, Adebowale Biodun
Format:	Disertacija
Jezik:	engleski
Izdano:	2015
Teme:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Online pristup:	http://localhost:8080/xmlui/handle/123456789/3630
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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