Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Autore principale:	Areo, Adebowale Biodun
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	2015
Soggetti:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Accesso online:	http://localhost:8080/xmlui/handle/123456789/3630
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