Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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書誌詳細
第一著者:	Areo, Adebowale Biodun
フォーマット:	学位論文
言語:	英語
出版事項:	2015
主題:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
オンライン･アクセス:	http://localhost:8080/xmlui/handle/123456789/3630
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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