Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Bibliografische gegevens
Hoofdauteur:	Areo, Adebowale Biodun
Formaat:	Thesis
Taal:	Engels
Gepubliceerd in:	2015
Onderwerpen:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Online toegang:	http://localhost:8080/xmlui/handle/123456789/3630
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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