Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Opis bibliograficzny
1. autor:	Areo, Adebowale Biodun
Format:	Praca dyplomowa
Język:	angielski
Wydane:	2015
Hasła przedmiotowe:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Dostęp online:	http://localhost:8080/xmlui/handle/123456789/3630
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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