Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Detalhes bibliográficos
Autor principal:	Areo, Adebowale Biodun
Formato:	Thesis
Idioma:	inglês
Publicado em:	2015
Assuntos:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Acesso em linha:	http://localhost:8080/xmlui/handle/123456789/3630
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