Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Библиографические подробности
Главный автор:	Areo, Adebowale Biodun
Формат:	Диссертация
Язык:	английский
Опубликовано:	2015
Предметы:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Online-ссылка:	http://localhost:8080/xmlui/handle/123456789/3630
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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