Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Bibliográfalaš dieđut
Váldodahkki:	Areo, Adebowale Biodun
Materiálatiipa:	Oahppočájánas
Giella:	eaŋgalasgiella
Almmustuhtton:	2015
Fáttát:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Liŋkkat:	http://localhost:8080/xmlui/handle/123456789/3630
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

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