Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Bibliografiska uppgifter
Huvudupphovsman:	Areo, Adebowale Biodun
Materialtyp:	Lärdomsprov
Språk:	engelska
Publicerad:	2015
Ämnen:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Länkar:	http://localhost:8080/xmlui/handle/123456789/3630
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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