Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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书目详细资料
主要作者:	Areo, Adebowale Biodun
格式:	Thesis
语言:	英语
出版:	2015
主题:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
在线阅读:	http://localhost:8080/xmlui/handle/123456789/3630
标签:	添加标签没有标签, 成为第一个标记此记录!

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