Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry
The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...
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| Autor principal: | |
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| Formato: | Tese |
| Idioma: | inglês |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | http://localhost:8080/xmlui/handle/123456789/3630 |
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