ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA
The study analyzed the efficiency in poultry feeds marketing in Osun State. A two-stage sampling technique was used to randomly select 100 respondents for the study. Primary data were collected using a well-structured questionnaire and data were analyzed using descriptive statistics, concentration r...
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| Language: | English |
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The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria.
2019
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| Online Access: | https://ija.oauife.edu.ng/index.php/ija/article/view/180 |
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| author | KASSALI, R. TANIMONURE, V. A. OWABUMUWA, J. O. ISIOYE, A. A. |
| author_facet | KASSALI, R. TANIMONURE, V. A. OWABUMUWA, J. O. ISIOYE, A. A. |
| author_sort | KASSALI, R. |
| collection | OJS |
| description | The study analyzed the efficiency in poultry feeds marketing in Osun State. A two-stage sampling technique was used to randomly select 100 respondents for the study. Primary data were collected using a well-structured questionnaire and data were analyzed using descriptive statistics, concentration ratio, operational efficiency and regression technique. The results show that the animal feed marketers in the study areas were adult but below 50 years of age, most of them were male (54%) and married (59%) and about 98% with formal education. The average year of experience in animal feed marketing was 8 years, and average monthly income was ₦ 65,000 (±29,864). With a concentration ratio of 30.2% the poultry feed market was adjudged to be of monopolistic competition type. Only 25% of the respondents achieved efficiency of 60% and above, denoting poor performance of firms. The factors that determined the efficiency in poultry feeds marketing were gender, marital status, number of shops operated, prices of layer mash, turkey mash, chicks feed and local feed. The study therefore, concluded that more women should be encouraged to venture into the business and that local feeds trading should be encouraged. |
| format | Online |
| id | oai:ojs2.ija.oauife.edu.ng:article-180 |
| institution | My University |
| language | eng |
| publishDate | 2019 |
| publisher | The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. |
| record_format | ojs |
| spelling | oai:ojs2.ija.oauife.edu.ng:article-1802019-11-24T17:15:32Z ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA KASSALI, R. TANIMONURE, V. A. OWABUMUWA, J. O. ISIOYE, A. A. poultry feed, market structure, marketing strategy, operational efficiency The study analyzed the efficiency in poultry feeds marketing in Osun State. A two-stage sampling technique was used to randomly select 100 respondents for the study. Primary data were collected using a well-structured questionnaire and data were analyzed using descriptive statistics, concentration ratio, operational efficiency and regression technique. The results show that the animal feed marketers in the study areas were adult but below 50 years of age, most of them were male (54%) and married (59%) and about 98% with formal education. The average year of experience in animal feed marketing was 8 years, and average monthly income was ₦ 65,000 (±29,864). With a concentration ratio of 30.2% the poultry feed market was adjudged to be of monopolistic competition type. Only 25% of the respondents achieved efficiency of 60% and above, denoting poor performance of firms. The factors that determined the efficiency in poultry feeds marketing were gender, marital status, number of shops operated, prices of layer mash, turkey mash, chicks feed and local feed. The study therefore, concluded that more women should be encouraged to venture into the business and that local feeds trading should be encouraged. The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2019-11-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ija.oauife.edu.ng/index.php/ija/article/view/180 Ife Journal of Agriculture; Vol. 31 No. 3 (2019): Ife Journal of Agriculture; 92-101 0331-6351 eng https://ija.oauife.edu.ng/index.php/ija/article/view/180/110 Copyright (c) 2019 Ife Journal of Agriculture |
| spellingShingle | poultry feed, market structure, marketing strategy, operational efficiency KASSALI, R. TANIMONURE, V. A. OWABUMUWA, J. O. ISIOYE, A. A. ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA |
| title | ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA |
| title_full | ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA |
| title_fullStr | ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA |
| title_full_unstemmed | ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA |
| title_short | ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA |
| title_sort | analysis of poultry feeds marketing in osun state nigeria |
| topic | poultry feed, market structure, marketing strategy, operational efficiency |
| topic_facet | poultry feed, market structure, marketing strategy, operational efficiency |
| url | https://ija.oauife.edu.ng/index.php/ija/article/view/180 |
| work_keys_str_mv | AT kassalir analysisofpoultryfeedsmarketinginosunstatenigeria AT tanimonureva analysisofpoultryfeedsmarketinginosunstatenigeria AT owabumuwajo analysisofpoultryfeedsmarketinginosunstatenigeria AT isioyeaa analysisofpoultryfeedsmarketinginosunstatenigeria |