Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market

Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market

An extra-period Latin-square experimental design, a subset of which was a four-by-four Latin-square design, was first used to evaluate the carry-over effects of various treatments on unit sales of palm-oil in Ile-Ife market. The treatment carry-over being detected to be non-significant, the analysis...

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Bibliographic Details
Main Author:	OLUFOKUNBI, BANWO
Format:	Online
Language:	English
Published:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2020
Subjects:	Sales-effect, Asynergism, Price-reduction and in-market advertising.
Online Access:	https://ija.oauife.edu.ng/index.php/ija/article/view/282
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