Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market

Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market

An extra-period Latin-square experimental design, a subset of which was a four-by-four Latin-square design, was first used to evaluate the carry-over effects of various treatments on unit sales of palm-oil in Ile-Ife market. The treatment carry-over being detected to be non-significant, the analysis...

Deskribapen osoa

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	OLUFOKUNBI, BANWO
Formatua:	Online
Hizkuntza:	ingelesa
Argitaratua:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2020
Gaiak:	Sales-effect, Asynergism, Price-reduction and in-market advertising.
Sarrera elektronikoa:	https://ija.oauife.edu.ng/index.php/ija/article/view/282
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Educational Technology and Creativity in Advertising
nork: Adeyanju, Joel Lade
Argitaratua: (2014)

COCOA PRICES RELATIONSHIPS ON LONDON AND NEW YORK MARKETS AND IMPLICATIONS FOR TRADERS
nork: TIJANI, A. A., et al.
Argitaratua: (2020)

Market Price Dissemination and Farmers' Pesponse: A case study from Ogun State of Nigeria
nork: OLUDIMU, OLUFEMI
Argitaratua: (2020)

Relationship between oil and food Prices in developing oil-exporting countries (2001-2013)
nork: Hassan, Adewale Samuel
Argitaratua: (2023)

SPATIAL INTEGRATION AND PRICE FORMATION OF COWPEA MARKETS IN SOUTHWEST NIGERIA
nork: P., Adekunle C., et al.
Argitaratua: (2017)

Oil price volatility and fiscal sustainability in Nigeria (1971-2013).
nork: Alagbon, Oluwagbenga Peter
Argitaratua: (2020)

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA
nork: SALAU, S. A., et al.
Argitaratua: (2023)

Analysis of food price movement in Nigeria: Focus on price behaviour in Oyo State
nork: LADIPO , O. O., et al.
Argitaratua: (2020)

Point of sale terminal services and the performance of small and medium-sized enterprises in Lagos State, Nigeria.
nork: Ogunsuyi, Olalekan Olasunkanmi
Argitaratua: (2023)

Folksong as a Mode of Communication for Trade Advertisement in Abraka Community
nork: Efurhievwe, Akpevweoghene Margaret
Argitaratua: (2015)

Marketing and successful living
nork: Olufokunbi, Banwo
Argitaratua: (2019)

COMPOSITE FORECASTING METHODS: AN APPLICATION TO NIGERIA'S PALM PRODUCE PRICES
nork: TIJANI , A. A., et al.
Argitaratua: (2020)

OIL PALM FRUIT SUPPLY FUNCTION IN NIGERIA
nork: AKPAN, S. B.
Argitaratua: (2019)

Advertising and sales promotion an India perspective
nork: PADMANABHAN, V.S murphy, H.S
Argitaratua: (2018)

A Multimodal Semiotic Study of product Advertisement in Nigerian Online shopping Outlets
nork: Ejabena, Harrison Oghenenerukwe
Argitaratua: (2020)

Nontraditional media in marketing and advertising
nork: BLAKEMAN, Robyn
Argitaratua: (2014)

Global marketing and advertising understanding cultural paradoxes
nork: MOOIJ, Marieke de
Argitaratua: (2014)

Effect of Oil price and exchange rate volatility on economic gowth in Nigeria (1970-2012).
nork: Olofinle, Gbenga Dayo
Argitaratua: (2023)

Determinants of consumers adoption of point of sale (Pos) terminals in Lagos State, Nigeria
nork: Adeoti, Osuolale Olugbade
Argitaratua: (2019)

The Impact of Public Expenditures on Poverty Alleviation in Osun State
nork: Nwankpa, Nneka Ngozi
Argitaratua: (2015)

Dividend Policy and Stock Price Volatility of Quoted Firms in Nigeria (2005-2014)
nork: Iwamitigha, Ayodeji Moses
Argitaratua: (2019)

ECONOMIES OF SIZE OF THE MARKETING OF TOMATOES IN A HIGHLY POPULATED NIGERIAN TOWN.
nork: OLUFOKUNBI, BANWO, et al.
Argitaratua: (2020)

A COMPARATIVE ANALYSIS OF THE COSTS OF PRODUCTION AND PRODUCER PRICES OF A TONNE OF COCOA FROM MATURED TREES IN NIGERIA BEFORE C5 AND DURING THE STRUCTURAL ADJUSTMENT PROGRAMME (SAP)
nork: ADEGEYE, A. J.
Argitaratua: (2020)

Analysis of consumer preferences for cowpea varieties in Osun State using Hedonic pricing approach
nork: Oyewale, Abayomi Yusuf
Argitaratua: (2019)

Advertising and promotion an integrated marketing communications perspectiv
nork: BELCH, George E. Belch, Michael A.
Argitaratua: (2021)

Analysing discourse practices and functions in educational and community settings in Nigeria.
nork: Olateju, Mojisola Ajlblke
Argitaratua: (2019)

Sale of goods
nork: MAJOR, W.T
Argitaratua: (1980)

The effects of input subsidies and output pricing policies on food crop production in Nigeria: A case study of maize farmers in Obokun local government area of Oyo state
nork: Bifarin, John
Argitaratua: (2023)

Marketing an introduction
nork: MASTERSON, Rosalind
Argitaratua: (2017)

The securities markets
nork: ROBBINS, Sydney M
Argitaratua: (1966)

Retail marketing
nork: RAO, Rama Mohana K Manikyam, K. Ratna
Argitaratua: (2013)

Marketing communications
nork: EGAN, John
Argitaratua: (2015)

Marketing management
nork: KOTLER, Philip Keller, Kevin Lane
Argitaratua: (2016)

Agricultural marketing
nork: CHAKRABORTY, Debarun Biswas, Debasish
Argitaratua: (2019)

Basic marketing : a marketing strategy planning approach
nork: PERREAULT, William D. Cannon, Joseph P. McCarthy, E. Jerome
Argitaratua: (2014)

OIL PALM PLANTATION DEVELOPMENT AND MANAGEMENT IN NIGERIA - A CASE STUDY OF ABIA STATE
nork: OWOLARAFE, O. K.
Argitaratua: (2020)

Political marketing: theory and concepts
nork: ORMROD, Robert P.
Argitaratua: (2013)

Advertising & promotion
nork: HACKLEY, Chris
Argitaratua: (2018)

QUADRATIC ALMOST IDEAL DEMAND SYSTEM OF FOOD CONSUMPTION PATTERN IN SOUTH-EASTERN NIGERIA
nork: OJOGHO, O., et al.
Argitaratua: (2021)

MARKETING for hospitality and tourism
nork: edited by KOTLER, Philip... [et. al.]
Argitaratua: (2017)