Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market

Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market

An extra-period Latin-square experimental design, a subset of which was a four-by-four Latin-square design, was first used to evaluate the carry-over effects of various treatments on unit sales of palm-oil in Ile-Ife market. The treatment carry-over being detected to be non-significant, the analysis...

Tallennettuna:

Bibliografiset tiedot
Päätekijä:	OLUFOKUNBI, BANWO
Aineistotyyppi:	Online
Kieli:	englanti
Julkaistu:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2020
Aiheet:	Sales-effect, Asynergism, Price-reduction and in-market advertising.
Linkit:	https://ija.oauife.edu.ng/index.php/ija/article/view/282
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Samankaltaisia teoksia

Educational Technology and Creativity in Advertising
Tekijä: Adeyanju, Joel Lade
Julkaistu: (2014)

COCOA PRICES RELATIONSHIPS ON LONDON AND NEW YORK MARKETS AND IMPLICATIONS FOR TRADERS
Tekijä: TIJANI, A. A., et al.
Julkaistu: (2020)

Market Price Dissemination and Farmers' Pesponse: A case study from Ogun State of Nigeria
Tekijä: OLUDIMU, OLUFEMI
Julkaistu: (2020)

Relationship between oil and food Prices in developing oil-exporting countries (2001-2013)
Tekijä: Hassan, Adewale Samuel
Julkaistu: (2023)

SPATIAL INTEGRATION AND PRICE FORMATION OF COWPEA MARKETS IN SOUTHWEST NIGERIA
Tekijä: P., Adekunle C., et al.
Julkaistu: (2017)

Oil price volatility and fiscal sustainability in Nigeria (1971-2013).
Tekijä: Alagbon, Oluwagbenga Peter
Julkaistu: (2020)

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA
Tekijä: SALAU, S. A., et al.
Julkaistu: (2023)

Analysis of food price movement in Nigeria: Focus on price behaviour in Oyo State
Tekijä: LADIPO , O. O., et al.
Julkaistu: (2020)

Point of sale terminal services and the performance of small and medium-sized enterprises in Lagos State, Nigeria.
Tekijä: Ogunsuyi, Olalekan Olasunkanmi
Julkaistu: (2023)

Folksong as a Mode of Communication for Trade Advertisement in Abraka Community
Tekijä: Efurhievwe, Akpevweoghene Margaret
Julkaistu: (2015)

Marketing and successful living
Tekijä: Olufokunbi, Banwo
Julkaistu: (2019)

COMPOSITE FORECASTING METHODS: AN APPLICATION TO NIGERIA'S PALM PRODUCE PRICES
Tekijä: TIJANI , A. A., et al.
Julkaistu: (2020)

OIL PALM FRUIT SUPPLY FUNCTION IN NIGERIA
Tekijä: AKPAN, S. B.
Julkaistu: (2019)

Advertising and sales promotion an India perspective
Tekijä: PADMANABHAN, V.S murphy, H.S
Julkaistu: (2018)

A Multimodal Semiotic Study of product Advertisement in Nigerian Online shopping Outlets
Tekijä: Ejabena, Harrison Oghenenerukwe
Julkaistu: (2020)

Nontraditional media in marketing and advertising
Tekijä: BLAKEMAN, Robyn
Julkaistu: (2014)

Global marketing and advertising understanding cultural paradoxes
Tekijä: MOOIJ, Marieke de
Julkaistu: (2014)

Effect of Oil price and exchange rate volatility on economic gowth in Nigeria (1970-2012).
Tekijä: Olofinle, Gbenga Dayo
Julkaistu: (2023)

Determinants of consumers adoption of point of sale (Pos) terminals in Lagos State, Nigeria
Tekijä: Adeoti, Osuolale Olugbade
Julkaistu: (2019)

The Impact of Public Expenditures on Poverty Alleviation in Osun State
Tekijä: Nwankpa, Nneka Ngozi
Julkaistu: (2015)

Dividend Policy and Stock Price Volatility of Quoted Firms in Nigeria (2005-2014)
Tekijä: Iwamitigha, Ayodeji Moses
Julkaistu: (2019)

ECONOMIES OF SIZE OF THE MARKETING OF TOMATOES IN A HIGHLY POPULATED NIGERIAN TOWN.
Tekijä: OLUFOKUNBI, BANWO, et al.
Julkaistu: (2020)

A COMPARATIVE ANALYSIS OF THE COSTS OF PRODUCTION AND PRODUCER PRICES OF A TONNE OF COCOA FROM MATURED TREES IN NIGERIA BEFORE C5 AND DURING THE STRUCTURAL ADJUSTMENT PROGRAMME (SAP)
Tekijä: ADEGEYE, A. J.
Julkaistu: (2020)

Analysis of consumer preferences for cowpea varieties in Osun State using Hedonic pricing approach
Tekijä: Oyewale, Abayomi Yusuf
Julkaistu: (2019)

Advertising and promotion an integrated marketing communications perspectiv
Tekijä: BELCH, George E. Belch, Michael A.
Julkaistu: (2021)

Analysing discourse practices and functions in educational and community settings in Nigeria.
Tekijä: Olateju, Mojisola Ajlblke
Julkaistu: (2019)

Sale of goods
Tekijä: MAJOR, W.T
Julkaistu: (1980)

The effects of input subsidies and output pricing policies on food crop production in Nigeria: A case study of maize farmers in Obokun local government area of Oyo state
Tekijä: Bifarin, John
Julkaistu: (2023)

Marketing an introduction
Tekijä: MASTERSON, Rosalind
Julkaistu: (2017)

The securities markets
Tekijä: ROBBINS, Sydney M
Julkaistu: (1966)

Retail marketing
Tekijä: RAO, Rama Mohana K Manikyam, K. Ratna
Julkaistu: (2013)

Marketing communications
Tekijä: EGAN, John
Julkaistu: (2015)

Marketing management
Tekijä: KOTLER, Philip Keller, Kevin Lane
Julkaistu: (2016)

Agricultural marketing
Tekijä: CHAKRABORTY, Debarun Biswas, Debasish
Julkaistu: (2019)

Basic marketing : a marketing strategy planning approach
Tekijä: PERREAULT, William D. Cannon, Joseph P. McCarthy, E. Jerome
Julkaistu: (2014)

OIL PALM PLANTATION DEVELOPMENT AND MANAGEMENT IN NIGERIA - A CASE STUDY OF ABIA STATE
Tekijä: OWOLARAFE, O. K.
Julkaistu: (2020)

Political marketing: theory and concepts
Tekijä: ORMROD, Robert P.
Julkaistu: (2013)

Advertising & promotion
Tekijä: HACKLEY, Chris
Julkaistu: (2018)

QUADRATIC ALMOST IDEAL DEMAND SYSTEM OF FOOD CONSUMPTION PATTERN IN SOUTH-EASTERN NIGERIA
Tekijä: OJOGHO, O., et al.
Julkaistu: (2021)

MARKETING for hospitality and tourism
Tekijä: edited by KOTLER, Philip... [et. al.]
Julkaistu: (2017)