Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market
An extra-period Latin-square experimental design, a subset of which was a four-by-four Latin-square design, was first used to evaluate the carry-over effects of various treatments on unit sales of palm-oil in Ile-Ife market. The treatment carry-over being detected to be non-significant, the analysis...
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Online |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria.
2020
|
| Konular: | |
| Online Erişim: | https://ija.oauife.edu.ng/index.php/ija/article/view/282 |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
İlk yorumlayan siz olun!