Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market
An extra-period Latin-square experimental design, a subset of which was a four-by-four Latin-square design, was first used to evaluate the carry-over effects of various treatments on unit sales of palm-oil in Ile-Ife market. The treatment carry-over being detected to be non-significant, the analysis...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Online |
| Langue: | anglais |
| Publié: |
The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria.
2020
|
| Sujets: | |
| Accès en ligne: | https://ija.oauife.edu.ng/index.php/ija/article/view/282 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|