Asynergistic sales-effects of in-market advertising and price-reduction: a case study of the Ile-Ife palm-oil market
An extra-period Latin-square experimental design, a subset of which was a four-by-four Latin-square design, was first used to evaluate the carry-over effects of various treatments on unit sales of palm-oil in Ile-Ife market. The treatment carry-over being detected to be non-significant, the analysis...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Online |
| 語言: | 英语 |
| 出版: |
The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria.
2020
|
| 主題: | |
| 在線閱讀: | https://ija.oauife.edu.ng/index.php/ija/article/view/282 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|