ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA

Fish has gradually become a very important component in the diet of increasing population of the world. This has necessitated aggressive promotion of initiatives to increase its production. In spite of the various efforts to promote the sub-sector, there is still a gap in the demand and supply of th...

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Main Authors: YESUFU, O. A., ADEJOBI, A. O., EKPO-UFOT, U., ADEOGUN , O. I.
Format: Online
Language:English
Published: The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2020
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Online Access:https://ija.oauife.edu.ng/index.php/ija/article/view/350
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author YESUFU, O. A.
ADEJOBI, A. O.
EKPO-UFOT, U.
ADEOGUN , O. I.
author_facet YESUFU, O. A.
ADEJOBI, A. O.
EKPO-UFOT, U.
ADEOGUN , O. I.
author_sort YESUFU, O. A.
collection OJS
description Fish has gradually become a very important component in the diet of increasing population of the world. This has necessitated aggressive promotion of initiatives to increase its production. In spite of the various efforts to promote the sub-sector, there is still a gap in the demand and supply of the commodity, which marketing is expected to mitigate. Using proportionate sampling, data were collected from 66 fish farmers/marketers and were analyzed with the structure, conduct and performance (SCP) paradigm model. It was found that fresh fish market in the study area was male dominated with high start-up capital (N720,000) and limited (6%) access to credit; much disparity in profitability (- N37,200 -N 7,183,433) among the firms, had a monopolistic competitive market structure (34.7%); individual farmer was a price giver, that is, set their own price and low operational efficiency (37.8%). It is recommended that there is need to promote a policy mix that will encourage adoption of new innovations in fish production to encourage efficiency; capacity building on management skills for the operators; and growth enhancement supports capable of improving the market performance in the study area.
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spelling oai:ojs2.ija.oauife.edu.ng:article-3502020-08-19T12:21:16Z ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA YESUFU, O. A. ADEJOBI, A. O. EKPO-UFOT, U. ADEOGUN , O. I. Fish Marketing, Structure, Conduct, Performance, Lagos, Nigeria Fish has gradually become a very important component in the diet of increasing population of the world. This has necessitated aggressive promotion of initiatives to increase its production. In spite of the various efforts to promote the sub-sector, there is still a gap in the demand and supply of the commodity, which marketing is expected to mitigate. Using proportionate sampling, data were collected from 66 fish farmers/marketers and were analyzed with the structure, conduct and performance (SCP) paradigm model. It was found that fresh fish market in the study area was male dominated with high start-up capital (N720,000) and limited (6%) access to credit; much disparity in profitability (- N37,200 -N 7,183,433) among the firms, had a monopolistic competitive market structure (34.7%); individual farmer was a price giver, that is, set their own price and low operational efficiency (37.8%). It is recommended that there is need to promote a policy mix that will encourage adoption of new innovations in fish production to encourage efficiency; capacity building on management skills for the operators; and growth enhancement supports capable of improving the market performance in the study area. The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2020-08-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ija.oauife.edu.ng/index.php/ija/article/view/350 Ife Journal of Agriculture; Vol. 27 No. 1 (2014): Ife Journal of Agriculture; 81-93 0331-6351 eng https://ija.oauife.edu.ng/index.php/ija/article/view/350/242 Copyright (c) 2020 Ife Journal of Agriculture
spellingShingle Fish Marketing, Structure, Conduct, Performance, Lagos, Nigeria
YESUFU, O. A.
ADEJOBI, A. O.
EKPO-UFOT, U.
ADEOGUN , O. I.
ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
title ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
title_full ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
title_fullStr ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
title_full_unstemmed ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
title_short ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
title_sort economics of fresh fish marketing among fish farmers in lagos state nigeria
topic Fish Marketing, Structure, Conduct, Performance, Lagos, Nigeria
topic_facet Fish Marketing, Structure, Conduct, Performance, Lagos, Nigeria
url https://ija.oauife.edu.ng/index.php/ija/article/view/350
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