INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE

Consumer decision is known to affect agricultural production in the sense that demand for (agricultural/agro-allied) products stimulate agricultural production. This paper use part of a larger study* in assessing the factors determining consumer demand decisions on small and medium scale firms’ coco...

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Autor principal: A., Sanusi R.
Formato: Online
Idioma:inglês
Publicado em: The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2017
Acesso em linha:https://ija.oauife.edu.ng/index.php/ija/article/view/37
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author A., Sanusi R.
author_facet A., Sanusi R.
author_sort A., Sanusi R.
collection OJS
description Consumer decision is known to affect agricultural production in the sense that demand for (agricultural/agro-allied) products stimulate agricultural production. This paper use part of a larger study* in assessing the factors determining consumer demand decisions on small and medium scale firms’ cocoa beverages (SMECB) and the effect of improved SMECB characteristics on its demand level. Structured questionnaire was used in the study (in a multistage sampling technique) to collect data from 2,000 households in selected cities from ten States of Nigeria. Information sourced were on households’ socio-economic  arameters, prices and quantities of household commodities, as well as SMECB attributes. The analytical techniques used were descriptive statistics and multivariate Probit model. On the average, male-headed households demanded 231.3g and female-headed households demanded 201.4g of SMECBmonthly. Factors that significantly influenced the probability of respondents’ consumption decision on SMECB were region (p<0.05); SMECB attributes, educational status and age (p<0.01); price of tea beverage and year of residency (p<0.1). Increased SMECB consumption in Nigeria could be enhanced through product development, thereby increasing domestic consumption of cocoa and investment in the Nigerian cocoa sub-sector.
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spelling oai:ojs2.ija.oauife.edu.ng:article-372017-06-09T10:30:58Z INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE A., Sanusi R. Consumer decision is known to affect agricultural production in the sense that demand for (agricultural/agro-allied) products stimulate agricultural production. This paper use part of a larger study* in assessing the factors determining consumer demand decisions on small and medium scale firms’ cocoa beverages (SMECB) and the effect of improved SMECB characteristics on its demand level. Structured questionnaire was used in the study (in a multistage sampling technique) to collect data from 2,000 households in selected cities from ten States of Nigeria. Information sourced were on households’ socio-economic  arameters, prices and quantities of household commodities, as well as SMECB attributes. The analytical techniques used were descriptive statistics and multivariate Probit model. On the average, male-headed households demanded 231.3g and female-headed households demanded 201.4g of SMECBmonthly. Factors that significantly influenced the probability of respondents’ consumption decision on SMECB were region (p<0.05); SMECB attributes, educational status and age (p<0.01); price of tea beverage and year of residency (p<0.1). Increased SMECB consumption in Nigeria could be enhanced through product development, thereby increasing domestic consumption of cocoa and investment in the Nigerian cocoa sub-sector. The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2017-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ija.oauife.edu.ng/index.php/ija/article/view/37 Ife Journal of Agriculture; Vol. 28 No. 2 (2016): Ife Journal of Agriculture; 74-90 0331-6351 eng https://ija.oauife.edu.ng/index.php/ija/article/view/37/36
spellingShingle A., Sanusi R.
INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE
title INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE
title_full INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE
title_fullStr INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE
title_full_unstemmed INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE
title_short INFLUENCE OF HOUSEHOLD CONSUMPTION DECISION ON AGRICULTURAL PRODUCTION: EVIDENCE FROM LITERATURE
title_sort influence of household consumption decision on agricultural production evidence from literature
url https://ija.oauife.edu.ng/index.php/ija/article/view/37
work_keys_str_mv AT asanusir influenceofhouseholdconsumptiondecisiononagriculturalproductionevidencefromliterature