ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

In the literature, there are few researches on the effect of discount pricing on the market margin of catfish marketers. Consequently, this study identified the common types of price discounts and discount pricing strategies, described the catfish market’s structure, estimated marketing margin, dete...

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Hlavní autoři:	SALAU, S. A., NOFIU, N. B., JIMOH, A. A.
Médium:	Online
Jazyk:	angličtina
Vydáno:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2023
Témata:	Catfish, Herfindal Index, marketers, policies, price discounting and strategies.
On-line přístup:	https://ija.oauife.edu.ng/index.php/ija/article/view/720
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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