ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

In the literature, there are few researches on the effect of discount pricing on the market margin of catfish marketers. Consequently, this study identified the common types of price discounts and discount pricing strategies, described the catfish market’s structure, estimated marketing margin, dete...

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Detalles Bibliográficos
Autores principales:	SALAU, S. A., NOFIU, N. B., JIMOH, A. A.
Formato:	Online
Lenguaje:	inglés
Publicado:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2023
Materias:	Catfish, Herfindal Index, marketers, policies, price discounting and strategies.
Acceso en línea:	https://ija.oauife.edu.ng/index.php/ija/article/view/720
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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