ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

In the literature, there are few researches on the effect of discount pricing on the market margin of catfish marketers. Consequently, this study identified the common types of price discounts and discount pricing strategies, described the catfish market’s structure, estimated marketing margin, dete...

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Auteurs principaux:	SALAU, S. A., NOFIU, N. B., JIMOH, A. A.
Format:	Online
Langue:	anglais
Publié:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2023
Sujets:	Catfish, Herfindal Index, marketers, policies, price discounting and strategies.
Accès en ligne:	https://ija.oauife.edu.ng/index.php/ija/article/view/720
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