ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

In the literature, there are few researches on the effect of discount pricing on the market margin of catfish marketers. Consequently, this study identified the common types of price discounts and discount pricing strategies, described the catfish market’s structure, estimated marketing margin, dete...

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Autori principali:	SALAU, S. A., NOFIU, N. B., JIMOH, A. A.
Natura:	Online
Lingua:	inglese
Pubblicazione:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2023
Soggetti:	Catfish, Herfindal Index, marketers, policies, price discounting and strategies.
Accesso online:	https://ija.oauife.edu.ng/index.php/ija/article/view/720
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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