ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA
In the literature, there are few researches on the effect of discount pricing on the market margin of catfish marketers. Consequently, this study identified the common types of price discounts and discount pricing strategies, described the catfish market’s structure, estimated marketing margin, dete...
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| Autores principales: | , , |
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| Formato: | Online |
| Lenguaje: | inglés |
| Publicado: |
The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria.
2023
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| Materias: | |
| Acceso en línea: | https://ija.oauife.edu.ng/index.php/ija/article/view/720 |
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