Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Détails bibliographiques
Auteur principal:	Areo, Adebowale Biodun
Format:	Thèse
Langue:	anglais
Publié:	2015
Sujets:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Accès en ligne:	http://localhost:8080/xmlui/handle/123456789/3630
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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