Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking ind...

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Detaylı Bibliyografya
Yazar:	Areo, Adebowale Biodun
Materyal Türü:	Tez
Dil:	İngilizce
Baskı/Yayın Bilgisi:	2015
Konular:	Marketing strategies Marketing policies Bank services Consumers' satisfaction
Online Erişim:	http://localhost:8080/xmlui/handle/123456789/3630
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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