ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

ANALYSIS OF DISCOUNT PRICING AND MARKETING OF PROCESSED CATFISH IN KWARA STATE, NIGERIA

In the literature, there are few researches on the effect of discount pricing on the market margin of catfish marketers. Consequently, this study identified the common types of price discounts and discount pricing strategies, described the catfish market’s structure, estimated marketing margin, dete...

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Bibliographic Details
Main Authors:	SALAU, S. A., NOFIU, N. B., JIMOH, A. A.
Format:	Online
Language:	English
Published:	The Faculty of Agriculture Obafemi Awolowo University, Ile-Ife, Nigeria. 2023
Subjects:	Catfish, Herfindal Index, marketers, policies, price discounting and strategies.
Online Access:	https://ija.oauife.edu.ng/index.php/ija/article/view/720
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